Your wedding business culture is like your businesses DNA, its deeply embedded in you and your teams’ values, assumptions, behaviours, and attitudes. It’s what makes your wedding business unique.

Aligning your core values to create a culture that drives customer experience

What is high-touch customer service and why is it important for my wedding business customer journey? In a nutshell high-touch customer service is people led and involves personal interaction between your team and the customers, whereas low-touch customer service uses primarily automated systems.

When we talk about firefighting in your wedding business, we are referring to the feeling that problems never really get solved and that you are just bouncing from one issue “fire” to the next.

The feeling of seasonal overwhelm within wedding industry business owners and their teams is an all too common theme within the industry. Here are some top tips to help you reduce the stressors that can lead to overwhelm.

Styled shoots can be incredibly beneficial to a wedding venue when they are aligned with your venues style and target audience.

Understanding the journey your customers take when working with your venue is an important step in improving customer service, generating more leads from your target audience, and having higher conversion rates.

A well-structured FAQ page is one of the most important components of your wedding venue’s website strategy.

Should your wedding venue have a list of recommended suppliers for couples to choose from?

Review your existing venue showround process and create one from scratch if you don’t have one yet.