Marketing Consultancy for Nikkita Palmer Designs
Helping Nikkita to focus her marketing efforts and enhance visibility in the competitive event and festival decor hire marketplace.
Customer journey mapping.
We began this project by mapping out the entire customer journey for Nikkita Palmer Designs, which allowed us to identify key touchpoints and pain points.
We took into account every stage of the customer journey from first discovering the business to post-event follow-up procedures. The goal was to help the team create a seamless experience for their clients that would nurture relationships and drive repeat business.
Gaining a deeper understanding of their customer behaviours and expectations, meant that we were able to design tailored touchpoints that felt personal and relevant, ensuring a positive experience at every stage. The results from this research also fed into the decision making process of selecting the best Rental Management System both operationally and for the clients who are used to a high-touch journey.
Market research.
Our market research aimed to uncover critical insights into both the festival and corporate event decor hire industry and Nikkita Palmer Designs' specific niche. We analysed competitors’ strengths and weaknesses alongside those of the company to identify areas where Nikkita Palmer Designs could stand out.
Using industry and internal data combined with client feedback to gain insight into needs, preferences and pain points. This research allowed us to develop a more targeted marketing approach and a deeper understanding of the audience’s expectations, helping to define Nikkita Palmer Designs' market position.
12 month marketing strategy.
We created a robust 12 month marketing strategy to help Nikkita Palmer Designs plan for long-term growth and success. The strategy was built around key seasonal trends, business goals, and insights gathered from the market research and customer journey mapping.
The strategy encompassed multiple marketing channels, including social media, email marketing, public relations, collaborations, online advertising and offline marketing . It provided a clear roadmap with measurable objectives, so Nikkita Palmer Designs could track progress and adjust tactics as needed throughout the year.
Target audience profile.
With the information from the customer journey and market research, we created detailed target audience profiles for each of the markets they serve to help Nikkita Palmer Designs understand who they were speaking to at each touchpoint.
These profiles went beyond basic demographics, incorporating psychographics such as motivations, purchasing behaviours, values, and preferences. The profiles helped ensure all marketing efforts were laser-focused on attracting the right audience, ultimately increasing the likelihood of converting leads into loyal clients.
90 day content plan development.
We developed a detailed 90-day content plan designed to keep Nikkita Palmer Designs top-of-mind with their audience while also aligning with their seasonal offers and marketing strategy.
This plan was multifaceted, focusing on a variety of content types to resonate with their audience and fit within the broader marketing strategy. We ensured a consistent brand voice and more effective social media engagement.
