Fractional Marketing Service: Willow Grange Farm Shop and Cafe
Social media management for Willow Grange Farm to raise awareness and build a community surrounding the farm shop, cafe and accomodation.
Social media management.
Our ongoing social media management contract with Willow Grange Farm encompasses a multifaceted approach to increase brand awareness and build a community around this destination brand.
Content Calendar: We have developed a structured content calendar outlining posting schedules and content themes aligned with the brand messaging and content pillars set out in our strategy.
Content Creation: Production of high-quality, visually appealing content tailored to each platform, including eye catching imagery, engaging captions, and informative posts showcasing the range of products, activities and menu items.
Audience Engagement: Fostering meaningful engagement with Willow Grange Farms’ audience through proactive community management, responding promptly to comments, reviews, messages, and enquiries to nurture relationships and drive customer loyalty.
Performance Tracking: Monitoring and analysis of key performance metrics such as reach, engagement, and conversion rates to measure the effectiveness of social media efforts. Leveraging insights to optimise strategies and drive continuous improvement.
With our strategic approach to marketing and social media management, we've helped Willow Grange Farm strengthen its brand presence, connect with its audience, and work towards its business goals in the farm shop, café, and UK staycation market.
Content creation.
To ensure Willow Grange Farm’s social media remains fresh, engaging, and aligned with its brand, we dedicate multiple days on-site each month to capture high-quality content.
We carefully plan each content session to showcase the very best of the farm shop, café, and staycation experience. From documenting the kitchen team preparing delicious dishes to capturing behind-the-scenes moments with staff, we bring the farm’s personality to life. We also highlight new menu items, seasonal produce, and special events, ensuring the content stays relevant and enticing for their audience.
Our team handles the full content creation process from planning and styling shots to photography, videography, and editing delivering polished, on-brand visuals that are ready to use across their social media platforms.