Fractional Marketing Service: Boxed Events
Through targeted marketing strategy and social media management, our fractional marketing services have helped to enhance the brand visibility of Boxed Events.
Image: Becky Harley Photography
Image: Sarah Brookes Photography
Marketing strategy.
Collaborating closely with Boxed Events, we crafted a comprehensive marketing strategy designed to maximise their visibility and engagement within the competitive wedding and events catering industry.
Market and Competitor Research: We conducted in-depth market and competitor research to gain insights into industry trends and identify areas of opportunity for Boxed Events.
Audience Identification: We utilised market research findings to identify and segment Boxed Events' target audience into distinct personas, each with unique preferences and behaviours.
Target Audience Profiles: We developed detailed target audience profiles, outlining demographics, interests, pain points, and preferred communication channels to tailor marketing efforts effectively.
Content Pillars: We defined strategic content pillars aligned with Boxed Events' brand identity and audience preferences. These pillars serve as thematic frameworks for content creation, ensuring consistency and relevance across all marketing channels.
Hashtag Strategy: Implementation of a targeted hashtag strategy to increase visibility and reach on social media platforms such as Instagram and Twitter. Creation of a curated a list of relevant and trending hashtags tailored to Boxed Events' niche and target audience interests.
Social media management.
Our ongoing social media management contract with Boxed Events encompasses a multifaceted approach to maximise engagement and brand visibility across various platforms.
Content Calendar: We have developed a structured content calendar outlining posting schedules and content themes aligned with Boxed Events' brand messaging and content pillars.
Content Creation: Production of high-quality, visually appealing content tailored to each platform, including eye catching imagery, engaging captions, and informative posts showcasing Boxed Events' offerings and expertise.
Audience Engagement: Fostering meaningful engagement with Boxed Events' audience through proactive community management, responding promptly to comments, messages, and enquiries to nurture relationships and drive customer loyalty.
Performance Tracking: Monitoring and analysis of key performance metrics such as reach, engagement, and conversion rates to measure the effectiveness of social media efforts. Leveraging insights to optimise strategies and drive continuous improvement.
Through our strategic approach to marketing strategy and social media management, we've empowered Boxed Events to enhance their brand presence, engage with their audience, and achieve their business objectives in the dynamic wedding and events catering landscape.
Content creation.
We orchestrated a comprehensive content creation day for Boxed Events, capturing a range of imagery and footage to elevate their online presence. This included photographing the team in action and capturing formal headshots, showcasing new menu dishes, and gathering behind-the-scenes reel footage for Instagram. This content aims to provide an authentic and engaging glimpse into the company's offerings and processes.
Through our fractional marketing services, we've worked closely with Boxed Events to develop and execute strategies that resonate with their audience, foster engagement, and elevate their brand presence in the competitive wedding and events catering industry.